Bloom- DIY Floral Experience & Brand Identity
A floral brand that turns arranging flowers into a creative, shared experience.
What is Bloom?
Project Info
Role: Branding, Packaging, Web
Timeline: 2 Semesters
Tools: Illustrator, InDesign, Photoshop
Deliverables: Logo, Website, DIY kits, Packaging, Collateral
Bloom is a floral company built around the joy of creativity and connection. Customers design their own bouquets, corsages, and arrangements through curated DIY kits or shop ready-made pieces and place custom orders.
Final logo- Delicate botanical line work
Early logo explorations
Homepage concept for shopping kits & bouquets
Step-by-step guide included in every kit
Business Card System
Soft, natural palette inspired by dried florals
Outcome
Research-driven branding and thoughtful packaging turn a simple product into a memorable, shared experience.
What I learned
Translating Research into a cohesive brand system
Building usability into packaging
Using story to elevate the product